Sunday, September 5, 2021

What Digital Business Can You Set Up In Traditional Sectors?


The trend towards online shopping in retail and fashion was already growing and unstoppable. Traditional sectors in which you can set up a digital business...

ECOMMERCE/RETAIL 

After a heart-stopping 2020 for ecommerce, 2021 started off just as strong, according to Salesforce's Shopping Index, with 65% year-on-year growth during the first quarter of the year. A good sector for setting up a digital business.

DROPSERVICING AND DROPSHIPPING. 

They are not a novelty as such, but they offer a wide range of opportunities. Dropshipping allows you to open an ecommerce without worrying about storage, logistics or shipping. Dropservicing creates any service aggregator. Two examples, Rumbo or JoinHome. 

CHATBOTS. 

More artificial intelligence and machine learning to improve the predictive capacity of these machines, along with greater versatility to adapt them to any device/channel, such as WhatsApp are some of the new features. Pega, Neural.ONE and Sherpa.ai are three great examples. 

CUSTOMER XPERIENCE. 

Anticipating user needs, predicting future purchases, identifying pain points with your brand... This is what some are beginning to call the Business Xperience (BX) or experience business and which incorporates AI, augmented reality, machine learning... Brainsinsins, Beabloo or Social & Loyal. 

MARKETPLACES NATIVE BRAND. 

Brands that are born to develop in a marketplace, especially in Amazon. The marketplace facilitates logistics and marketing, and Alibaba, any product in very small runs. The dynamic is so simple that it is having an overwhelming success. 

DIRECT TO CONSUMER. 

Direct to Consumer seeks to establish a direct communication channel between the customer and the brand through technology and data. One example is Nespresso stores. 

SMART FASHION.

These are technologies that create businesses of primary utility when referring to the textile industry, both mass market and specialized. 

SMART FABRICS. 

Also called e-Textiles, they are all those fabrics that incorporate technologies to extend their life or make them more functional: textiles that do not wrinkle, waterproof, breathable, odorless, stain-resistant. Sepiia, Desnivel.com or Smart Fabricas are some options. 

VIRTUAL FITTING ROOMS. 

Another application of biometric technology combined with image recognition, artificial intelligence and even augmented reality is virtual fitting rooms. Timiak Tech has launched an eyewear tester. CloVIr allows you to try on any clothing with augmented reality. 

OUTFITS CLONER. 

Image recognition makes it possible to develop models that base their success on identifying the looks of celebrities or people walking down the street and locating where to buy them or identifying similar, cheaper outfits. Wide Eyes Technologies is doing this with great success. 

SHARING FASHION. 

Formulas that seek to reduce consumption and production of clothing for shared use. Some time ago this proposal would have seemed impossible, but the success of formulas such as Ecodicta (fashion Sharing platform) or La Más Mona (clothes lending) show that they have a long way to go. 

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